Bond. James Bond. It’s that kind of cool.

Have you ever wanted to spy on your own website? Just to see where users are clicking on your site. Well now you can.  Do you know where people spend the most time on your website? Now you can collect data about it. We recently obtained the ability to use heat mapping technology to track exactly where users click (and where they don’t). This allows you to see which elements on your website are attracting the most eyes- and the most clicks. This data can help you test what works and what doesn’t in converting website traffic to actual paying customers.

The way it works is simple. Like Bond going to Q for cuff link lasers, we would put the technology on your site for a month and you’ll find out more about your traffic during that period than you would in months of looking at analytics. A color coded screen shows where people are moving around your site and where they are coming from to get to your site. It shows where they move the mouse (red for well traveled parts, blue for not so much). This gives you feedback about the parts of your website that are literally left out in the cold, shown no love, (insert your own cliché here). It’s kind of like measuring the Feng Shui of your website- although that sounds like an enemy of 007. Regardless, that kind of information is powerful in terms of marketing your business online. It can help you answer a lot of questions such as “Are people seeing what I want them to see?”; “Are they reading my text?” or “Are they clicking on my contact form?” Now you can find out as if you’re looking over their shoulder while they surf. To find out more, give us a call or email us. Of course, it’s our website, we know where you’ve been.